Rather than focusing on social media shouldn’t we be focusing on social ideas? Let’s stop obsessing about social media and worry instead about what’s important. While social media channels fade in and out of social significance, social ideas are timeless in their power.
It means ideas that are inherently open, generous and want to include you. It means developing communication that lets you join the dots and complete the story rather than telling you what to do (in the same way at every point of contact). It means thinking about what it is that people like to do and working back from there to figure out what it is we can do as a brand to be useful, helpful or entertaining rather than starting from what we think first.
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